Just about any product receives a boost when it gets endorsed by a celebrity. If, say, brooches or bracelets worn by someone at a star-packed event which is the focus of media attention, then the end result could be a huge spike in sales.
Golden Globes – The Height of Fashion
One such event is the Golden Globes, one of the most important award ceremonies in the international film industry. The great and the good of the silver screen turn up, and many of them can be seen wearing some of the most desirable fashion accessories imaginable.
A number of the stars present were wearing earrings, necklaces and other jewelry items made with platinum, which is perhaps the best possible way to flaunt their wealth and success. For example, Angelina Jolie was seen wearing 25-carat platinum and diamond ear studs, as well as a 12-carat platinum and diamond ring. Lorraine Schwartz, the designer of both will have benefitted enormously from seeing her work worn by a star with Angelina Jolie’s appeal.
The Place to Be Seen
Ms Jolie wasn’t the only one wearing some of Lorraine Schwartz’s work. Glee star Jane Lynch and Australian actress Kate Beckinsale also took to the red carpet, proudly showing off their expensive new unique jewelry.
Getting Noticed
As is the case with the clothes a star wears to an event like the Globes, the Oscars or the BAFTAs in the UK, the quality of the jewelry can make or break a designer’s career. If the jewelry in question is well received, then the designer can expect to see sales go through the roof. If not, then it could end badly. If you’re a jewelry designer looking for an opportunity to expand your business, and you manage to get a celebrity endorsement, then that alone means your work is of a very high standard.
